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Privacy Policy
Last Updated: 2024-01-31
This Privacy Policy outlines how we collect, use, disclose, and safeguard your Personal Information when you use our website, https://www.pfdbrand.com/, and related Services. PFD Shopping Mall (“Mall”), featuring premier brands Mizon and Village 11 Factory, is committed to protecting your privacy and ensuring the secure handling of your Personal Information.
INFORMATION COLLECTION

1. Personal Information

We, PFD Co., Ltd. (“Company”), may collect personal information such as your name, email address, shipping address, and phone number when you register on our website, place an order, or subscribe to our newsletter. For the purpose of this Privacy Policy, Personal Information encompasses the Usage Data as defined below when applicable.

2. Payment Information

When you make a purchase, we collect payment information, including credit card details. Please note that we do not store your payment information; it is securely processed by our trusted payment gateways.

3. Usage Information

We may automatically collect information (“Usage Data”) about how you interact with our website, including your IP address, browser type, device information, and pages visited. For clarification, Usage Data refers to information gathered automatically, either produced through the utilization of the Services or originating from the Service infrastructure itself (e.g., the duration of a page visit)

4. Information from Third-Party Service Providers

We provide the option to create an account and log in to the Services using the following third-party social media services:

  • Google
  • Facebook
  • Twitter
  • Apple

If you choose to register through or grant us access to a third-party social media service, we may collect Personal Information associated with your third-party social media service's account, such as your name, email address, activities, or contact list.

You also have the option to share additional information with us through your third-party social media service's account. By providing such information during registration or otherwise, you are granting us permission to use, share, and store it in accordance with this Privacy Policy.

USE OF YOUR INFORMATION

1. Order Processing

We use your personal and payment information to process orders, provide customer support, and deliver Products.

2. Communications

We contact you through email, telephone calls, SMS, or other electronic means for updates or informative communications.

3. Website Improvement

We analyze usage data to enhance our website's functionality, content, and user experience.

4. Additional Purposes

In addition to the specified purposes outlined in above, we may utilize your Personal Information (including Usage Data) for the following:

Service Maintenance:

Providing and maintaining our Services, ensuring its functionality and monitoring usage patterns.

Account Management:

Managing your account registration, granting access to various Service functionalities available to registered users.

Contractual Obligations:

Facilitating the development, compliance, and execution of purchase contracts or any other agreements made through the Services.

Promotional Activities:

Sending you promotional emails, newsletters, special offers, and general information and updates about our Products, Services or events, unless you choose to opt out.

Request Handling:

Managing and responding to your requests submitted to us.

Targeted Advertising

Developing and displaying content tailored to your interests and/or location.

Business Transfers:

Evaluating or executing mergers, divestitures, or other transfers of assets involving your Personal Information.

Other Analytical Purposes:

Employing your information for data analysis, identifying usage trends, assessing promotional campaign effectiveness, and continual improvement of our Services, Products, and marketing strategies.

TRANSFER OF PERSONAL INFORMATION

Processing of your Personal Information, including Usage Data, occurs at the Company's operational offices and other designated locations. This entails the potential transfer of information to computers located outside your state, province, country, or jurisdiction where data protection laws may vary.

Your explicit consent to this Privacy Policy, coupled with the submission of such information, signifies your unequivocal agreement to this data transfer. We are fully committed to taking all reasonably necessary steps to ensure the secure and compliant treatment of your data in strict accordance with this Privacy Policy. No transfer of Personal Information will be executed to any organization or country without the implementation of adequate controls to safeguard your data and other Personal Information.

INFORMATION SHARING

In the course of providing our Services and enhancing your experience, we may share your Personal Information in the following situations.

1. Third-Party Service Providers

We may share your information and collaborate with third-party service providers for various purposes, including but not limited to, monitoring and analyzing service usage, delivering targeted advertisements on third-party platforms, processing payments, and facilitating communication with you. These third-party services encompass, but are not restricted to, analytics, shipping, payments, email marketing, behavioral remarketing, and security (or anti-bot) services. The subsequent list provides examples of third-party services within each category that are either currently utilized or may be engaged with in the future. Please note that this list is not exhaustive, and the Company may work with other third-party service providers not explicitly mentioned here.

Analytics
  • Google Analytics
  • Adobe Analytics
  • Matomo (formerly Piwik)
  • Mixpanel
Shipping
  • EMS
  • Qxpress
  • USPS
  • UPS
  • FedEx
  • DHL
Payments
  • PayPal
  • Paymentwall
  • Paygate
  • Stripe
  • Square
  • Authorize.Net
Email marketing
  • Mailchimp
  • Constant Contact
  • Sendinblue
Behavioral Remarketing
  • Google Ads (AdWords) Remarketing
  • Facebook Remarketing
  • AdRoll
  • Criteo
Security/Anti-Bot services
  • Google reCAPTHA

2. Business Transfers

Your personal information may be shared or transferred in scenarios involving mergers, sales of Company assets, financing, or the acquisition of our business.

3. Legal Compliance

We may disclose your information to comply with legal obligations, enforce our Policies, or respond to legal requests.

4. Other Legal Requirements

We reserve the right to disclose your Personal Information in the sincere belief that such action is required to:

-Fulfill a legal obligation;

-Safeguard and uphold the rights or property of the Company;

-Investigate or prevent potential misconduct associated with the Service;

-Ensure the personal safety of Services users or the general public;

-Defend against legal liability

5. Other Uses s

When interacting in public areas or registering through Third-Party Social Media Services, your shared information may be visible to and accessed by other users.

6. With Your Consent

We will disclose your Personal Information for any other purpose only with your explicit consent.

These sharing practices are essential for the effective delivery of our Services. If you have any questions or concerns regarding the sharing of your information, please contact our Customer Service Team for further clarification.

RETENTION OF PERSONAL INFORMATION

1. Data Storage Duration

We retain your personal information for the duration necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law

2. Account Deactivation

Upon your request or the termination of your account, we will securely delete or anonymize your personal information, unless applicable law requires its retention.

3. Legal Obligations

In certain circumstances, we may retain personal information to meet legal, regulatory, tax, accounting, or operational requirements.

4. Aggregated Data

Aggregated, anonymized data may be retained for analytical purposes after personal information removal.

5. User Control

You have the right to request deletion of your personal information. Please refer to the sections below on 'Access and Correction' and 'Individual Rights Under GDPR

CONTROL OVER YOUR INFORMATION

1. Opt-Out

You can opt-out of receiving promotional emails by following the unsubscribe instructions provided in the emails.

2. Access and Correction

You have the right to access, correct, or delete your Personal Information, in line with the individual rights guaranteed under the GDPR as described below. Please feel free to contact us at info@pfdbrand.com for any assistance or inquiries.

GDPR COMPLIANCE FRAMWORK

1. Introduction to GPDR Compliance

-We are committed to protecting the privacy and data rights of our customers. As part of this commitment, we adhere to the principles and regulations set forth by the General Data Protection Regulation (“GDPR”). The GDPR, effective since May 25, 2018, is a regulation in EU law on data protection and privacy in the European Union (EU) and the European Economic Area (EEA), and is a comprehensive data protection framework designed to empower individuals with greater control over their personal data. It aims to give control to individuals over their personal data and to simplify the regulatory environment for international business.

-Our approach to GDPR compliance reflects our dedication to transparency, fairness, and the responsible handling of personal information. This commitment extends across all facets of our operations, from data collection and processing to ensuring the exercise of individual rights under the GDPR.

-This Privacy Policy outlines key aspects of our GDPR compliance, including the lawful basis for processing, the rights afforded to individuals, and guidance on how to exercise these individual rights under the GDPR. We encourage our customers to familiarize themselves with these principles and contact us for any inquiries related to the processing of their personal data.

2. Lawful Basis for Data Processing

We process personal data under the lawful basis defined by the GDPR, which encompasses obtaining explicit consent when necessary, relying on legitimate interests for data processing activities, and adhering to consent, contractual necessity, legal obligations, legitimate interests, or the vital interests of the data subject, as outlined in our GDPR compliance framework.

3. Individual Rights Under GDPR

Individuals have the right to access their personal data held the Company, and we have established a streamlined process to facilitate this right. Additionally, data subjects can request the transfer of their personal data to another entity, and we adhere to this right in accordance with GDPR requirements. Furthermore, we recognize and respect the right of individuals to request the erasure of their personal data under specific circumstances.

4. Exercising Individual Rights Under GDPR

Individuals have the right to access their personal data held the Company, and we have established a streamlined process to facilitate this right. Additionally, data subjects can request the transfer of their personal data to another entity, and we adhere to this right in accordance with GDPR requirements. Furthermore, we recognize and respect the right of individuals to request the erasure of their personal data under specific circumstances.

CHILDREN'S PRIVACY POLICY

1. Collection of Information from Children

-We are committed to protecting the privacy of children. Our services are not intended for individuals under the age of 13 without parental consent.

We do not knowingly collect Personal Information from children under the age of 13. If you are a parent or guardian and believe that we have collected information from your child without consent, please contact us immediately.

-If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take steps to delete such information as soon as possible.

-We implement appropriate security measures to protect the privacy and safety of children's information.

-Parents or guardians can contact us to review, delete, or decline any additional collection of their child's information.

2. Parental Consent and Changes to the Children’s Privacy Policy

-For children under the age of 13, we require verifiable parental consent before collecting, using, or disclosing their Personal Information.

-We may request additional information from parents or guardians to confirm consent.

-Parents or guardians can reach out to us to provide or withdraw consent, or for any inquiries concerning their child's information.

3. Changes to the Children’s Privacy Policy

This Children's Privacy Policy may be updated from time to time.

We encourage parents and guardians to review it regularly.

SECURITY

We prioritize the security of your Personal Information and employ industry-standard measures to guard against unauthorized access, disclosure, or alteration. However, it is essential to acknowledge that no method of transmission over the Internet or electronic storage can guarantee 100% security, and while we strive to employ commercially acceptable means to safeguard your Personal Information, absolute security cannot be guaranteed.

EXTERNAL WEBSITE LINKS AND PRIVACY POLICIES

Our Services may feature links to websites not under our operation. Clicking on a third-party link will direct you to the respective site, and it is strongly advised to thoroughly review the Privacy Policy of each visited site. We assert no control and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. Please check this page periodically for updates.

CONTACT US

If you have any inquiries or concerns related to our Privacy Policy, we kindly invite you to contact us at info@pfdbrand.com . Your communication is important to us, and we will make every effort to address your questions promptly and thoroughly.

Village 11 Factory